How I Capture the Energy and Design of Each New Location
When a new EōS Fitness gym opens in Florida, I’m there- camera in hand, ready to capture the energy, the design, and the standout amenities that make each location a place people want to be. These shoots aren’t just about documenting a space- they’re about showing potential members why this gym is different, without saying a word.
It’s More Than Just Gym Equipment
Sure, the machines are sleek and the turf looks like it was rolled out five minutes ago but what I’m really capturing is the layout, the flow, and the details that make each EōS location feel sharp and intentional.
Whether it’s the layout of the weight room or the lighting in the cycle or BBL studio, every photo is designed to answer one question: What’s it like to walk through these doors?
Amenities That Sell Themselves (With a Little Help)
The amenities deserve their own spotlight and I make sure they get it:
- Recovery rooms with massage chairs and an infrared sauna
- High-end locker rooms and hot & cold plunges
- Giant turf areas like “the Yard”
- Group fitness spaces that look more like nightclubs than gyms
These details sell the experience. My job is to make them look as polished and professional as the brand itself. Clean lines, wide angles, and thoughtful composition make these features stand out without needing a single person in the frame.
Why It Matters
Opening a new gym location isn’t just about flipping on the lights and unlocking the doors. It’s about making a strong first impression and strong visuals are the fastest way to do that. These photos help build anticipation, boost marketing efforts, and give future members a crystal-clear view of what they’re signing up for.
In Short
Photographing EōS gym openings is high-speed, high-impact work and I love it. It’s about making a space look just as strong and inspiring as the brand behind it. No fluff, no filler- just clean, intentional imagery that works.
EōS: Energy. Optimum Value. Serious Fitness.
📍Locations featured: Boca Raton, Kissimmee, Palm Beach Gardens, Boynton Beach, Coral Springs & Melbourne. Check out to see if EōS Fitness are in your area or about to arrive: www.eosfitness.com
Gyms. Shoots. Sunshine. Repeat.
Florida gyms, bold brands, and the kind of photography that works hard. Curious about brand photography and what it’s like to work with me? Click here to learn more! Or just shoot me an email at info@jessieleephotography.com
