Product photography is all about capturing your items in the best light possible, but creativity can go a long way in making your photos stand out. While it’s important to know the basics of photography, don’t be afraid to break the rules and try something new! Here are five creative ideas to take your product shots to the next level:
𝗧𝗿𝘆 𝗦𝗼𝗺𝗲 𝗖𝗹𝗼𝘀𝗲-𝗨𝗽/𝗠𝗮𝗰𝗿𝗼 𝗦𝗵𝗼𝘁𝘀: Close-up or macro shots are a great way to highlight intricate details of your product. Whether it’s the texture of a fabric or the shine on a surface, these shots can add a lot of character to a photo series.
𝐒𝐡𝐨𝐨𝐭 𝐟𝐫𝐨𝐦 𝐒𝐭𝐫𝐚𝐧𝐠𝐞 𝐀𝐧𝐠𝐥𝐞𝐬: While shooting from odd angles can distort the product, it often adds an element of surprise and creativity. Don’t be afraid to experiment with unconventional perspectives- just be sure it doesn’t take away from the product itself.
𝐔𝐬𝐞 𝐚𝐧 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝: The background can make or break your shot. Adding an unexpected or visually appealing background can not only enhance the product but also elevate its desirability. Consider textures, colors, or natural elements like wood or marble.
𝐏𝐥𝐚𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐀𝐛𝐨𝐯𝐞 𝐚 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐞𝐝 𝐒𝐮𝐫𝐟𝐚𝐜𝐞: Placing your product on a reflective surface- such as a glossy countertop or a mirror- can create depth and add a touch of elegance to your photos. The reflection draws the eye and enhances the visual appeal of the product.
𝐔𝐬𝐞 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐭𝐚𝐧𝐝𝐬: Elevate your product by placing it on unique stands. Whether it’s a stack of books, a turned-over vase, or geometric shapes, adding height and dimension to your shots can create a more dynamic and engaging photo. This is especially effective in food photography.
In this shot, I used a handcrafted charcuterie board from Madera Fine Goods to create a stunning composition. When Clonakilty Distillery USA reached out for creative shots of their Tauth glasses and well-balanced Irish whiskey, I embraced the challenge and brought in my favorite photography techniques.
Whiskey from West Cork? Pasta from Parma? Candles from Cali? Jessie Lee Photography works remotely with bold brands worldwide- delivering scroll stopping product & food photography that sells.
Wherever you are, if you’ve got a product, she’s ready to make it shine. Need her on location? She’s happy to roam✈️
Email at info@jessieleephotography.com and checkout Brands & Businesses page to how it’s all done. No passport required- just good lighting.
